Prince  Charles has leapt to the aid of Australian, New Zealand and British wool producers, launching a project to increase demand for fleece, reports News Limited (27/1). The Prince launched a new initiative to boost the struggling wool industry on 28 January, 2010  at the National Trust's Wimpole Estate in Cambridgeshire.  The Prince's Wool Project is a collaboration of various interest groups including fashion designers, high street retailers, manufacturers and farming groups in this country and abroad.

The aim is to increase the desirability of wool and raise awareness of the benefits of wool as a natural, biodegradable and fire-retardant fabric, an objective which is very important to graziers and others  in the Australian wool industry . Prince Charles spoke of the benefits of wool over artificial fibre and referred to the next stage will be Wool Week in September.

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